I've been quiet lately because I've been moving out from University residence to my mate's floor in Northcote for the summer. It's a bit of a commune here with heaps of hangers on and Scandinavian couch surfers, there were actually 12 people sleeping here a couple of nights ago, I feel like I'm in the sixties. But right now I should be at my most prolific on this thing because I have seen increased traffic since my 'fave' blogger gave me a 'shout out' (I put terms I don't like in quotation marks, it's post modern pastiche) on his awesome adspace pioneers blog. I also once read Julian talking about Scott Drummond, who was my tutor in a uni subject of mine, small world eh. Funny actually, Scotty boy was always talking about this facebook-like programme called 'small world', wonder if he still does it. Hmm. Thoughts.
Anyway, I tried to scan the above ad and send it to my email but failed so I've taken a very dodgy and uncropped photo of the ad, which appeared on the front page of The Australian last Friday. So av a look at the ad; there are three faces with different expressions for reactions to receiving Christmas presents. The last face is of course the happy one when the character has supposedly received the advertised product (Virgin Blue vouchers). I don't think it is a bad ad, it plays on experiences most of us would have shared and recognise, maybe even causing the goofier of us to chortle, but I don't think this 'piece of communication' would only work for Virgin Blue. It is quite a generic ad, it could really apply to any product in the world, an advertiser could slap any brand in at the end. So this got me thinking, do advertisers just have a file of ideas that are on hand for any campaign they deem appropriate, or do they start from scratch for every product? I'm betting a mix of the two, but I've got no idea really. What I want to know is whether 'creatives' keep notepads with them for ideas, just like a comedian or songwriter, and write out skits or ideas detailing general human experiences that could be used for advertisements in the future. Secondly, I've got a number of ideas like this, for TVCs and other concepts, so should I continue doing this or even produce some and place them on this blog? Do budding marketers need a folio of ramblings?
Reading: Confederacy of Dunces
Listening: Glasvegas- Glasvegas
Both are awesome.
6 comments:
Virgin have been doing some good advertising lately, very subtle and under the radar, but I like it!
Bones what a massive shout out! I am 'stoked' with that.
Where do i begin.
1. Scott, funny you mention him! we actually both live up in Sydney now, we moved up about 3 weeks apart. We hang out all the time, he is an awesome guy who always has an interesting story to tell. He is also ace at Community Managing which i think is the future of alot of brands.
2. Creatives and ideas. I think that creatives have alot of these little ideas stored up and the thing about it is, is that it doesn't answer the brief most times. My favourite buzz word for this one is 'retrofit' everyone fucking retrofits ideas. In social media marketing it tends to be all about retrofitting channels to communication problems. At the moment everyone is suggesting twitter for everything. Are you on Twitter?
3. That house of yours sounds like so much fun, did you get the scando from couchsurfing.com? I love backpacking and that is one of the things i miss having to work full time! BOO!!!
4. I think you should start making your ideas and putting them on this blog, you should get in contact with the agency who created the ad and email them your shit hot idea for it afterwards!
5. When I am next in Melbourne, I think I am going to organise a beersphere, you will have to come down!
Hey Bones - just thought I'd say hi myself, seeing as I've been name checked a couple of times now (I am teh internet famous!)
Life in Sydney rocks and rolls - if you ever have cause to head up this way shoot Jules or me a message and we'll grab some drinks.
Oh, and I'm officially still a part of A Small World, but I have to say I don't get on there much. Never enough time :-(
Haha cool. Sounds good. Glad to hear Sydney's good, I'm always so aggressive towards it and defensive of Melbourne, claiming it has the culture, sport, music, bars, everything when I haven't even really seen Sydney. I'll definitely get up there soon, maybe for career because I know there is more work there. But still Melbourne will always be better than Sydney. haha
the comment i deleted was one i wrote in another person's account accidentally. I swear I'm not censoring I swears it.
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